Parquéalo was my first formal UX project — and the one that set the tone for everything after. Designed a two-sided marketplace app connecting garage owners with car owners seeking secure parking in Latin American urban contexts, where vehicle theft is a real daily concern. Ranked in the top 10 of my cohort at Coderhouse, which led to being assigned a real paying client alongside another designer and two developers. Stepped into a de facto team lead role to drive the project to completion — delivering a live landing page the client published and used.
Year
2022
Client
Parquéalo
TOP 10
Ranked in top cohort — assigned a real paying client as recognition
4-person
Team led to delivery — 1 designer + 2 devs, cross-functional
Live
Landing page published and used by the real client
2-sided
Marketplace UX — two user types with opposite mental models
Approach
Most parking search applications are aimed at people looking for short-term solutions; none are designed for monthly rentals that offer a more economical option than paying daily or hourly. Furthermore, there is no digital product in Venezuela that addresses this issue for users.
That's why I created an app based on a P2P model that allows the posting of garage or parking rentals with the relevant key information for those looking to rent, providing the ability to filter information according to their needs and make agreements with direct contacts.
Research and Discovery
What worked
-. The registration and login process works correctly
-. Users understood the navigation menu and accessed the parking options correctly
-. Communication between the host and the tenant is easy and they were able to access it with ease
-.Most users completed the main tasks in under 4 minutes
What didn't work
-. One user was unable to find where to change personal information, including the vehicle license plate, due to the size of the icons in the NavBar.
-. One user did not notice the change of the vehicle license plate because the font was not large enough to catch their attention at first.
-. One user had difficulty accessing the host mode for payment registration
-. The user did not fully identify the term 'host' as someone who has a spot in their garage and needs to rent it out.
User Research and Insights
Throughout the design process of our parking space application, I utilized a comprehensive approach to ensure a user-centric design. Starting with sketches and progressing to mid-fidelity and high-fidelity wireframes, I created detailed visuals to conceptualize the interface.
Design Process
I developed proto-personas and validated them with forms, converting them into user personas. Empathy maps, information architectures, card sorting, and dendrograms helped in validating and structuring the design. Usability tests with a Figma prototype and the creation of UI kits ensured a seamless and intuitive user experience.
Key Features
The app connects users needing secure parking with those offering garage spaces. It includes real-time availability, user reviews, and booking features to ensure convenience and safety for vehicle owners.
· Designed a two-sided marketplace app (garage owners + car owners) addressing urban vehicle security in Latin America
· Ranked top 10 in Coderhouse UX/UI cohort — assigned a real client project as recognition
· Led a cross-functional team of 4 (1 designer + 2 devs) to deliver a live landing page for a paying client
· First professional project — established a pattern of ownership and delivery that carried through my entire career
Testing and Refinement
I conducted extensive usability testing with a Figma prototype, collecting feedback to refine the design. Iterations focused on enhancing user experience, fixing navigation issues, and improving the overall interface based on user insights. The final design resulted in a user-friendly application that improves vehicle safety by connecting users with secure parking options. The iterative process ensured a polished product that addresses user needs effectively and intuitively.