Hello! I'm Aura
Sr. Product Designer
with the highest design principles
Hello! I'm Aura
Sr. Product Designer
with the highest design principles
Helping startups and brands to craft expressive and engaging solutions for their software needs. I have 8 years of experience in design, user experience, leadership, and project management.
Helping startups and brands to craft expressive and engaging solutions for their software needs. I have 8 years of experience in design, user experience, leadership, and project management.
Tools I use on my daily basis
Tools I use on my daily basis
Selected projects
'22 - Present
Selected projects
'22 - Present
[01] About
I have 8 years of experience in design, user experience, leadership, and project management. I started working on UX/UI projects as a freelancer and now I have experience in startups and big companies. I am committed to personal development and to the projects I am involved in.
I have 8 years of experience in design, user experience, leadership, and project management. I started working on UX/UI projects as a freelancer and now I have experience in startups and big companies. I am committed to personal development and to the projects I am involved in.
"Skills have a shelf life, making static expertise a professional liability. I treat continuous learning not as a goal, but as a strategic reflex to stay ahead of industry shifts and transform emerging trends into functional solutions for complex needs."
Aura Serrano
Senior Product Designer
[02] Skills
Every service is tailored to meet your unique goals, ensuring a seamless blend of creativity and functionality.
Every service is tailored to meet your unique goals, ensuring a seamless blend of creativity and functionality.
Web Design
Websites
Landing Pages
Animation in Figma
Web Design
Websites
Landing Pages
Animation in Figma
UX/UI Design
Dashboards
Mobile Apps
Desktop Apps
Design Systems
UX Research
Growth Design
UX/UI Design
Dashboards
Mobile Apps
Desktop Apps
Design Systems
UX Research
Growth Design
Branding
Logo Design
Packaging
Brand Assets
Typography
Branding
Logo Design
Packaging
Brand Assets
Typography
Graphic Design
Presentations
Visuals
Icons
Graphic Design
Presentations
Visuals
Icons
[03] Testimonials
I managed to choose some of my favorite previous jobs and clients
I managed to choose some of my favorite previous jobs and clients
Aura is a professional designer who have worked in many projects in our company, she made it on time with ideal practices of UX/UI for our needs with WordPress sites. She was also respectful and detail oriented with every task that we assigned to her.
Felipe L.
LevelAds, CEO
During her time with our company, Aura played a key role in the migration and complete redesign of our portal. Through her creativity, strategic thinking, and strong attention to detail, she helped us transform our platform with a modern, fresh, and highly functional design.
Cynergy US
Lina ElSaadi, CPO
She made an amazing job making the right questions to find the voice for our new app. She designed the brand from scratch and built every component and visual asset that we have. She make decisions based on information and research and never let escape a detail in her design process
WaggyBoo
Sergio López, CEO
Aura helped us to innovate many features of our app not only with a great visual design but also with a strong comprehension of the user and its journey
She transformed our app with a high functional design
PlayGreen
Nate Dionne, CEO
A dedicated professional, punctual, and very detail-oriented. Her designs align perfectly with the content of the brief, she brings new ideas for improving the UX of the pages she works on, and she acts quickly to implement the recommendations.
Mamafoods
Emily Pinto, Marketing Leader